Job Overview
As a Loyalty & CRM Manager, you will beresponsible for managing the customer database, developing loyalty programs,overseeing the customer journey, and devising strategies for each stage. Youwill drive customer acquisition, retention, and re-targeting through the developmentof various channels. The ideal candidate is a data- and detail-oriented teamplayer with extensive hands-on experience in multi-channel marketing, capableof spearheading loyalty marketing campaigns while prioritizing the customer’sneeds.
Job Description:
- Develop loyalty programs based on data such as customer demand, purchasing habits, and demographics to enhance customer acquisition and retention.
- Identify and analyze different customer segments to design loyalty campaigns that expand the customer base, enhance retention, and increase spending.
- Plan, coordinate, and execute customer follow-up communications, particularly for those acquired through marketing campaigns and events, to establish enduring customer relationships.
- Explore new opportunities and initiatives to enhance customer loyalty through collaborations with key business partners and OTA platforms.
- Provide data-driven insights and recommendations to support strategic decision-making.
Requirements:
- Bachelor’s degree or higher in Marketing, Communication, Business Administration, Hotel Management, or a related field.
- Minimum of 5 years of robust marketing and communications experience, preferably in the hospitality industry. More experienced candidates will be considered for senior roles.
- Proven track record in developing, executing, and managing effective integrated marketing campaigns. Knowledge of online advertising is advantageous.
- Mature, self-motivated individual with strong business acumen and a positive work attitude.
- Excellent command of both verbal and written English and Chinese (Cantonese or Mandarin).
- Willingness to travel occasionally to Zhuhai, China, and other countries.
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Rewards:
– Gain valuable working experience by beingpart of the core business team, fostering long-term career and personal growth.
– Work in the heart of the luxury industry inthe Greater Bay Area of China, a region abundant with opportunities.
– Enjoy attractive staff benefits for staysand purchases in the hotel, including F&B and health management services.
– Competitivesalary package.
Job Detail
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Offerd Salary$20,000 - $30,000
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Career LevelManager
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Experience5 Years
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INDUSTRYHospitality / Catering
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QualificationBachelor Degree